  :root{
    --black:#0a0a0a; --white:#fff; --grey:#e5e5e5; --dark:#1a1a1a; --mute:#8a8a8a;
    --ink:#c1121f; /* o único acento de cor: vermelho de tinta, mesma do A */
  }
  *{margin:0;padding:0;box-sizing:border-box}
  html{scroll-behavior:smooth}
  body{font-family:'Space Grotesk',sans-serif;background:var(--white);color:var(--black);-webkit-font-smoothing:antialiased;overflow-x:hidden}
  .serif{font-family:'Playfair Display',serif}
  .hand{font-family:'Caveat',cursive}
  .mono{font-family:'Space Mono',monospace}
  .wrap{max-width:1240px;margin:0 auto;padding:0 32px}
  a{color:inherit;text-decoration:none}
  img{display:block}
  .label{font-family:'Space Mono',monospace;font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--mute)}
  .label::before{content:"// "}
  .ink{color:var(--ink)}
  /* red hand-scrawl underline */
  .mark{position:relative;display:inline-block}
  .mark svg{position:absolute;left:-2%;bottom:-.28em;width:104%;height:.4em;overflow:visible}
  .mark svg path{stroke:var(--ink);stroke-width:6;fill:none;stroke-linecap:round}

  /* photos: tudo P&B, garantido */
  .ph{filter:grayscale(1) contrast(1.06)}

  /* colagem: papel rasgado + fita + carimbo + anotação */
  .collage{position:relative;display:inline-block}
  .collage .pic{border:1px solid var(--black);box-shadow:6px 6px 0 var(--black)}
  .tape{position:absolute;width:120px;height:30px;background:rgba(225,225,210,.7);border-left:1px dashed rgba(0,0,0,.25);border-right:1px dashed rgba(0,0,0,.25);transform:rotate(-4deg);z-index:3;mix-blend-mode:multiply}
  .stamp{position:absolute;width:74px;opacity:.9;mix-blend-mode:multiply;transform:rotate(-12deg);z-index:4}
  .scrawl{font-family:'Caveat',cursive;font-size:26px;line-height:1;color:var(--black);z-index:4}
  .tag{font-family:'Space Mono',monospace;font-size:11px;letter-spacing:.18em;text-transform:uppercase;background:var(--black);color:var(--white);padding:5px 9px;transform:rotate(-2deg);display:inline-block}

  /* NAV — masthead */
  nav{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.94);backdrop-filter:blur(8px);border-bottom:2px solid var(--black)}
  nav .inner{display:flex;align-items:center;justify-content:space-between;height:70px}
  nav .brand{display:flex;align-items:center;gap:11px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;font-size:15px}
  nav .brand img{height:36px;width:36px;object-fit:contain}
  nav .links{display:flex;gap:30px;font-size:12px;letter-spacing:.1em;text-transform:uppercase}
  nav .links a{opacity:.6;transition:.2s}
  nav .links a:hover{opacity:1}
  .btn{display:inline-block;background:var(--ink);color:var(--white);padding:12px 26px;font-weight:600;font-size:12px;letter-spacing:.14em;text-transform:uppercase;border:1px solid var(--ink);transition:.2s}
  .btn:hover{background:transparent;color:var(--ink)}
  .btn-dark{background:var(--black);border-color:var(--black)}
  .btn-dark:hover{background:transparent;color:var(--black)}
  @media(max-width:920px){nav .links{display:none}}

  /* dateline ribbon */
  .ribbon{background:var(--black);color:var(--white);font-family:'Space Mono',monospace;font-size:11px;letter-spacing:.3em;text-transform:uppercase;text-align:center;padding:8px 0}

  /* HERO */
  .hero{border-bottom:2px solid var(--black);position:relative}
  .hero .grid{display:grid;grid-template-columns:1.05fr .95fr}
  .hero .left{padding:64px 0 56px;padding-right:40px;position:relative}
  .hero h1{font-family:'Playfair Display',serif;font-weight:900;font-size:clamp(58px,9vw,150px);line-height:.82;letter-spacing:-.02em;margin:14px 0 0}
  .hero .promise{font-family:'Playfair Display',serif;font-weight:800;font-size:clamp(28px,3.4vw,46px);line-height:1.1;margin-top:30px;max-width:640px}
  .hero .subhero{font-size:clamp(16px,1.6vw,19px);line-height:1.45;color:#333;margin-top:18px;max-width:520px}
  .hero .note{font-family:'Caveat',cursive;font-size:27px;color:var(--ink);margin-top:18px;transform:rotate(-1deg)}
  .hero .cta-row{margin-top:36px;display:flex;align-items:center;gap:22px;flex-wrap:wrap}
  .hero .cta-row .small{font-size:13px;color:var(--mute);max-width:230px;line-height:1.4}
  .hero .right{position:relative;border-left:2px solid var(--black);overflow:hidden;min-height:520px}
  .hero .right img.photo{width:100%;height:100%;object-fit:cover;position:absolute;inset:0}
  .hero .right .spray{position:absolute;top:24px;right:24px;width:120px;mix-blend-mode:multiply;opacity:.92;transform:rotate(6deg);z-index:2}
  .hero .right .cap{position:absolute;left:18px;bottom:16px;z-index:3;background:var(--white);padding:7px 11px;border:1px solid var(--black)}
  @media(max-width:920px){.hero .grid{grid-template-columns:1fr}.hero .left{padding:48px 0 36px}.hero .right{border-left:none;border-top:2px solid var(--black);min-height:360px}}

  /* CREDIBILITY band */
  .cred{background:var(--black);color:var(--white);padding:72px 0;border-bottom:2px solid var(--black)}
  .cred p{font-family:'Playfair Display',serif;font-weight:700;font-size:clamp(26px,3.4vw,46px);line-height:1.22;max-width:1000px}
  .cred .names{color:#fff;border-bottom:3px solid var(--ink)}
  .cred .small{font-family:'Space Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute);margin-top:26px}

  /* generic */
  .sec{padding:92px 0;border-bottom:2px solid var(--black)}
  .sec h2.title{font-family:'Playfair Display',serif;font-weight:800;font-size:clamp(40px,6vw,82px);line-height:.95;letter-spacing:-.01em;margin:16px 0 0}
  .lead{font-size:21px;line-height:1.55;max-width:720px;color:#1c1c1c;margin-top:24px}

  /* manifesto two-col with photo */
  .mani{display:grid;grid-template-columns:1fr .9fr;gap:54px;align-items:center;margin-top:48px}
  @media(max-width:860px){.mani{grid-template-columns:1fr;gap:36px}}

  /* inversion */
  .inv{display:grid;grid-template-columns:1fr 1fr;margin-top:52px;border:2px solid var(--black)}
  .inv > div{padding:36px}
  .inv .old{border-right:2px solid var(--black)}
  .inv .new{background:var(--black);color:var(--white)}
  .inv h4{font-family:'Space Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute);margin-bottom:22px}
  .inv .new h4{color:var(--ink)}
  .inv ul{list-style:none}
  .inv li{font-family:'Playfair Display',serif;font-size:24px;line-height:1.28;padding:15px 0;border-bottom:1px solid rgba(0,0,0,.12)}
  .inv .new li{border-bottom:1px solid rgba(255,255,255,.16)}
  .inv li:last-child{border-bottom:none}
  @media(max-width:680px){.inv{grid-template-columns:1fr}.inv .old{border-right:none;border-bottom:2px solid var(--black)}}

  /* steps */
  .steps{display:grid;grid-template-columns:repeat(3,1fr);margin-top:52px;border-left:2px solid var(--black)}
  .steps .step{border-right:2px solid var(--black);border-top:2px solid var(--black);border-bottom:2px solid var(--black);padding:36px;min-height:320px;position:relative;display:flex;flex-direction:column;justify-content:space-between;transition:.3s}
  .steps .step:hover{background:#f6f6f6}
  .steps .num{position:absolute;top:-14px;right:6px;font-family:'Playfair Display',serif;font-size:140px;line-height:1;color:rgba(0,0,0,.05);font-weight:900}
  .steps .bar{width:44px;height:4px;background:var(--ink);margin-bottom:20px}
  .steps h4{font-size:21px;text-transform:uppercase;letter-spacing:.02em;font-weight:700;margin-bottom:6px}
  .steps .it{font-family:'Playfair Display',serif;font-style:italic;font-size:19px;color:#555}
  .steps p{font-size:14px;color:#333;line-height:1.5;margin-top:12px}
  @media(max-width:720px){.steps{grid-template-columns:1fr;border-left:none}}

  /* engine */
  .engine{display:grid;grid-template-columns:1fr 1fr;gap:54px;align-items:center;margin-top:46px}
  .engine .stat{display:flex;gap:20px;padding:18px 0;border-bottom:1px solid rgba(0,0,0,.12)}
  .engine .stat .n{font-family:'Playfair Display',serif;font-weight:900;font-size:30px;line-height:1;flex:none;width:130px}
  .engine .stat .t{font-size:15px;color:#333;line-height:1.45;padding-top:3px}
  @media(max-width:860px){.engine{grid-template-columns:1fr;gap:30px}}

  /* full bleed photo band */
  .band{position:relative;border-bottom:2px solid var(--black)}
  .band img{width:100%;height:clamp(260px,38vw,460px);object-fit:cover}
  .band .quote{position:absolute;inset:0;display:flex;align-items:center}
  .band .quote .q{background:var(--white);border:2px solid var(--black);box-shadow:8px 8px 0 var(--black);padding:26px 32px;max-width:560px}
  .band .quote .q p{font-family:'Playfair Display',serif;font-size:clamp(22px,2.6vw,32px);line-height:1.2}

  /* founder */
  .founder{display:grid;grid-template-columns:.8fr 1.2fr;margin-top:46px;border:2px solid var(--black)}
  .founder .photo img{width:100%;height:100%;object-fit:cover;min-height:420px}
  .founder .bio{padding:44px}
  .founder .bio h4{font-family:'Playfair Display',serif;font-size:42px;font-weight:800;letter-spacing:-.01em}
  .founder .bio .role{font-family:'Space Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute);margin:7px 0 24px}
  .founder .bio p{font-size:16px;line-height:1.6;color:#1c1c1c;margin-bottom:14px}
  .founder .bio .q{font-family:'Caveat',cursive;font-size:28px;margin-top:14px}
  @media(max-width:760px){.founder{grid-template-columns:1fr}}

  /* mosaic gente real */
  .mosaic{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:48px;border:2px solid var(--black)}
  .mosaic figure{position:relative;overflow:hidden;border-right:2px solid var(--black);border-bottom:2px solid var(--black);aspect-ratio:4/3}
  .mosaic figure img{width:100%;height:100%;object-fit:cover;transition:transform .5s}
  .mosaic figure:hover img{transform:scale(1.05)}
  .mosaic figcaption{position:absolute;left:0;bottom:0;background:var(--black);color:#fff;font-family:'Space Mono',monospace;font-size:11px;letter-spacing:.16em;text-transform:uppercase;padding:6px 10px}
  .mosaic figcaption b{color:var(--ink);font-weight:400}
  @media(max-width:760px){.mosaic{grid-template-columns:1fr 1fr}}
  @media(max-width:460px){.mosaic{grid-template-columns:1fr}}

  /* selection cards */
  .totem{font-family:'Playfair Display',serif;font-style:italic;font-size:clamp(22px,2.8vw,30px);margin-top:26px;border-left:4px solid var(--ink);padding-left:20px;max-width:640px}
  .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:46px}
  .cards .card{border:2px solid var(--black);padding:32px;position:relative}
  .cards .card .k{font-family:'Space Mono',monospace;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink)}
  .cards .card h4{font-family:'Playfair Display',serif;font-size:27px;font-weight:800;margin:12px 0 10px;line-height:1.05}
  .cards .card p{font-size:14px;line-height:1.55;color:#333}
  @media(max-width:760px){.cards{grid-template-columns:1fr}}

  /* CTA */
  .cta{background:var(--black);color:var(--white);padding:100px 0}
  .cta h2{font-family:'Playfair Display',serif;font-weight:900;font-size:clamp(40px,7vw,98px);line-height:.9;letter-spacing:-.02em}
  .cta .row{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:40px;margin-top:44px}
  .cta .note{font-family:'Caveat',cursive;font-size:26px;color:#bbb;margin-top:16px;max-width:380px}
  .cta .contact a{display:block;font-size:20px;font-weight:600;margin-top:5px}
  .cta .contact .cities{font-family:'Space Mono',monospace;font-size:12px;letter-spacing:.18em;color:var(--mute);margin-top:10px}

  footer{background:var(--black);color:#888;padding:36px 0;font-size:13px;border-top:1px solid #333}
  footer .inner{display:flex;flex-wrap:wrap;justify-content:space-between;gap:14px;align-items:center}
  footer .mono{letter-spacing:.14em;text-transform:uppercase;font-size:11px}
  footer .ink{color:var(--ink)}

  /* hero em vídeo + slideshow mobile */
  .hero .right video{width:100%;height:100%;object-fit:cover;position:absolute;inset:0;filter:grayscale(1) contrast(1.04)}
  .slideshow{position:absolute;inset:0;overflow:hidden}
  .slideshow img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;filter:grayscale(1) contrast(1.04);animation:slide 12.5s infinite}
  .slideshow img:nth-child(1){animation-delay:0s}
  .slideshow img:nth-child(2){animation-delay:2.5s}
  .slideshow img:nth-child(3){animation-delay:5s}
  .slideshow img:nth-child(4){animation-delay:7.5s}
  .slideshow img:nth-child(5){animation-delay:10s}
  @keyframes slide{0%{opacity:0;transform:scale(1.0)}3%{opacity:1}18%{opacity:1}21%{opacity:0;transform:scale(1.07)}100%{opacity:0}}
  .show-mobile{display:none}
  @media(max-width:760px){.hero .show-desktop{display:none}.hero .show-mobile{display:block}}

  /* slogan band */
  .slogan{background:var(--black);color:#fff;padding:100px 0;border-bottom:2px solid var(--black);text-align:center;position:relative;overflow:hidden}
  .slogan .label{color:#777}
  .slogan h2{font-family:'Playfair Display',serif;font-weight:900;font-size:clamp(38px,6.5vw,88px);line-height:.98;letter-spacing:-.01em;margin:18px 0 0}
  .slogan h2 .down{color:#fff;position:relative;display:inline-block}
  .slogan h2 .down svg{position:absolute;left:0;bottom:-.24em;width:100%;height:.34em;overflow:visible}
  .slogan h2 .down svg path{stroke:var(--ink);stroke-width:7;fill:none;stroke-linecap:round}
  .slogan p{font-size:19px;color:#aaa;max-width:560px;margin:30px auto 0;line-height:1.5}

  /* manifesto creed */
  .creed{margin-top:40px;border-top:2px solid var(--black);border-bottom:2px solid var(--black);padding:38px 0}
  .creed .no{font-family:'Playfair Display',serif;font-size:clamp(26px,3.6vw,44px);line-height:1.14;color:#c4c4c4;font-weight:700}
  .creed .yes{font-family:'Playfair Display',serif;font-size:clamp(34px,5vw,62px);line-height:1.04;color:var(--black);font-weight:900;margin-top:16px}

  /* ---- MOBILE polish ---- */
  @media(max-width:600px){
    .wrap{padding:0 20px}
    .ribbon{font-size:9px;letter-spacing:.12em;padding:7px 10px}
    nav .inner{height:62px}
    nav .brand{font-size:13px}
    .btn{padding:11px 18px;font-size:11px}
    .sec{padding:60px 0}
    .cred{padding:52px 0}
    .cta{padding:72px 0}
    .hero .left{padding:36px 0 30px;padding-right:0}
    .hero .right{min-height:300px}
    .hero h1{font-size:clamp(52px,17vw,80px)}
    .lead{font-size:18px}
    .collage .pic{box-shadow:4px 4px 0 var(--black)}
    .collage img{width:100%!important}
    .scrawl{font-size:21px}
    .band .quote .q{box-shadow:5px 5px 0 var(--black);padding:18px 20px;margin:0 4px}
    .inv > div{padding:26px}
    .inv li{font-size:21px}
    .steps .step{min-height:auto;padding:30px}
    .founder .bio{padding:30px}
    .totem{font-size:21px}
    .cta .row{gap:28px}
    footer .inner{flex-direction:column;align-items:flex-start;gap:8px}
  }

  /* ---- cred: números de prova ---- */
  .cred .stats{display:flex;flex-wrap:wrap;gap:54px;margin-top:42px}
  .cred .stats .n{font-family:'Playfair Display',serif;font-weight:900;font-size:clamp(34px,4.4vw,56px);line-height:1;color:#fff;letter-spacing:-.01em}
  .cred .stats .t{font-family:'Space Mono',monospace;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);margin-top:12px;max-width:210px;line-height:1.55}
  @media(max-width:600px){.cred .stats{gap:30px}}

  /* ---- entrega: entregáveis do mês 1 ---- */
  .deliver{display:grid;grid-template-columns:repeat(4,1fr);margin-top:50px;border-left:2px solid var(--black);border-top:2px solid var(--black)}
  .deliver .d{border-right:2px solid var(--black);border-bottom:2px solid var(--black);padding:30px;min-height:236px;display:flex;flex-direction:column;transition:.3s}
  .deliver .d:hover{background:#f6f6f6}
  .deliver .d .k{font-family:'Space Mono',monospace;font-size:12px;letter-spacing:.2em;color:var(--ink)}
  .deliver .d h4{font-family:'Playfair Display',serif;font-size:24px;font-weight:800;margin:16px 0 10px;line-height:1.05}
  .deliver .d p{font-size:14px;line-height:1.55;color:#333}
  @media(max-width:900px){.deliver{grid-template-columns:1fr 1fr}}
  @media(max-width:520px){.deliver{grid-template-columns:1fr;border-left:none}}

  /* ---- entrega: a máquina (caixa preta) + redes ---- */
  .machine{margin-top:64px;border:2px solid var(--black);background:var(--black);color:#fff;padding:clamp(28px,4vw,46px)}
  .machine h3{font-family:'Playfair Display',serif;font-size:clamp(26px,3.4vw,42px);font-weight:800;line-height:1.04;margin-top:14px}
  .machine p{font-size:17px;line-height:1.55;color:#cfcfcf;max-width:680px;margin-top:16px}
  .netrow{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
  .netrow .chip{display:flex;align-items:center;gap:10px;border:1px solid #3a3a3a;padding:11px 16px;font-family:'Space Mono',monospace;font-size:12px;letter-spacing:.1em;text-transform:uppercase;transition:.2s}
  .netrow .chip:hover{border-color:var(--ink);color:var(--ink)}
  .netrow .chip svg{width:19px;height:19px;stroke:currentColor;fill:none;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round;flex:none}

  /* ---- entrega: âncora de valor ---- */
  .anchor{margin-top:46px;border-top:2px solid var(--black);padding-top:38px;display:flex;gap:30px;align-items:flex-end;flex-wrap:wrap}
  .anchor p{font-family:'Playfair Display',serif;font-size:clamp(24px,3.1vw,40px);line-height:1.16;font-weight:700;max-width:880px}
  .anchor p .big{color:var(--ink)}
  .anchor .scrawl{transform:rotate(-4deg);padding-bottom:6px}

  /* ---- causa: bloco de visão ---- */
  .vision{margin-top:50px;border:2px solid var(--black);border-left:9px solid var(--ink);padding:clamp(28px,3.6vw,40px)}
  .vision p{font-family:'Playfair Display',serif;font-weight:800;font-size:clamp(26px,3.8vw,48px);line-height:1.08;letter-spacing:-.01em}

  /* ---- máquina: a contagem do que entra por mês ---- */
  .ledger{display:grid;grid-template-columns:repeat(3,1fr);margin-top:36px;border-top:1px solid #3a3a3a;border-left:1px solid #3a3a3a}
  .ledger .l{border-right:1px solid #3a3a3a;border-bottom:1px solid #3a3a3a;padding:22px 24px;transition:.25s}
  .ledger .l:hover{background:#151515}
  .ledger .n{font-family:'Playfair Display',serif;font-weight:900;font-size:clamp(34px,4vw,46px);line-height:1;color:var(--ink)}
  .ledger .t{font-family:'Space Mono',monospace;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#b4b4b4;margin-top:11px;line-height:1.6}
  @media(max-width:860px){.ledger{grid-template-columns:1fr 1fr}}
  @media(max-width:520px){.ledger{grid-template-columns:1fr;border-left:none}}
  .machine .total{font-family:'Playfair Display',serif;font-weight:700;font-size:clamp(21px,2.5vw,30px);line-height:1.25;color:#fff;margin-top:30px;max-width:780px}
  .machine .total b{color:var(--ink);font-weight:900}
  .google-note{margin-top:26px;border-left:3px solid var(--ink);padding-left:18px;font-size:15px;line-height:1.6;color:#a8a8a8;max-width:700px}

  /* ---- IA de atendimento ---- */
  .ai{margin-top:30px;border:2px solid var(--black);padding:clamp(28px,4vw,46px);display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,52px);align-items:start}
  .ai h3{font-family:'Playfair Display',serif;font-weight:800;font-size:clamp(30px,4vw,50px);line-height:1;letter-spacing:-.01em;margin-top:16px}
  .ai p{font-size:17px;line-height:1.6;color:#1c1c1c;margin-top:18px;max-width:520px}
  .ai ul{list-style:none;border-top:2px solid var(--black)}
  .ai li{font-family:'Playfair Display',serif;font-size:20px;line-height:1.3;padding:16px 0;border-bottom:1px solid rgba(0,0,0,.12);display:flex;gap:13px}
  .ai li::before{content:"→";color:var(--ink);flex:none;font-family:'Space Grotesk',sans-serif}
  .ai li:last-child{border-bottom:none}
  @media(max-width:860px){.ai{grid-template-columns:1fr}.ai ul{margin-top:4px}}

  /* ---- vídeo sem câmera ---- */
  .faceless{margin-top:30px;border:2px solid var(--black);border-left:9px solid var(--ink);padding:clamp(26px,3.4vw,38px)}
  .faceless h3{font-family:'Playfair Display',serif;font-weight:800;font-size:clamp(24px,3.2vw,38px);line-height:1.06;margin-top:14px;max-width:820px}
  .faceless p{font-size:17px;line-height:1.6;color:#1c1c1c;margin-top:16px;max-width:820px}
